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Our Team

Posted on January 08 2018

Farhana Cannon, Founder

She provides women a platform in which they can feel fully self expressed and empowered. Farhana's mission is to empower women and showcase the stories of those doing good in the world.  She also supports female owned brands with a socially positive mission by promoting their brands and featuring them on her site.  She creates fashion and wellness events that give women a space to come together connect and feel beautiful from the inside out.  At her events she focuses on bringing together female entrepreneurs.

She graduated from the Fashion Institute of Technology in New York City.  She worked for The Style Editor of The Today Show, Latina & Vitals Magazines.  She also represented several fashion brands such as Jordi Labanda, Nazly Villamizar, Anjara, Et Vous, Karen Millen and Ralph Lauren. 

She loves adventures that take her around the world, history, fashion, food and good people.  She appreciates the differences that all make us unique and the similarities that all make us human.


Shareda Hosein, CEO

Shareda Hosein is a Muslim Chaplain in the Association of Muslim Chaplains.  She is involved in a great deal of interfaith work.  Some of the organizations that she is involved with are The Parliament of the World’s Religions & The Sisterhood of the Salam Shalom to name a few.

After retiring from the U.S. Army Reserves as a Lt. Colonel as a Cultural Engagement Officer she is returning to an old dream of being part of a clothing business she had imagined possible with her mother two decades ago but instead has materialized with her daughter’s passion to start her clothing store Reina Valentina.

Feda Edia, Photographer

Feda Eid is a Lebanese American photographer and visual artist from Boston, MA. Her work explores the self expression of heritage, tradition, culture and identity and the often tense but beautiful space between what is felt, what is said and and what is lost in translation. She is guided and inspired by her own story as a child of Lebanese immigrants who fled civil war and found opportunity in America, who was raised in a family of seven children, and is a blend of the American and global culture of today. She believes in the telling of personal narratives to help broaden our perspectives and ultimately help us see the universal emotions that connect us all.

Feda has a BA in Sociology from Regis College and studied photography at New England School of Photography.

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